We had the opportunity to do some advertising in a couple of the national papers recently, as there were some tempting deals in recognition of World Alzheimer’s Month. It’s easy to get bogged down in the day to day firefighting and minutae of running a project like this, so an advertising campaign is the perfect opportunity for us to remind ourselves of the bigger picture: our goals and aspirations, who we most need to reach, what outcomes we are seeking.
After a couple of brainstorming sessions with our fabulous designers, the Mycarematters Design Collective, this is what we came up with:
In the Guardian on World Alzheimer’s Day we published this…
And in the Mail on Sunday’s Lifestyle section a few weeks later we went with this…
We asked the ‘Twitterati’ for some feedback and ‘Stan the runner’ in particular got a lot of comments: ‘Very touching and warm’, ‘visually striking’, ‘captures the essence of the person’, ‘helps us see beyond the illness and distress’, ‘simple to read, easy to understand’, ‘so very true: everyone needs to understand how a little chat can go a long way’, ‘brilliant idea: need more of this’, and more.
It’s unlikely to be something we do on a regular basis but it was a useful exercise and reaffirmed for us how vital a service like Mycarematters is to help encourage a person-centred approach for ALL patients.
To create, update or retrieve a Mycarematters profile click here.